Invisible Toys was formed in 2015 at IT Craft when a team of passionate engineers immersed deeply into the opportunities of AR / technologies. Invisible Toys became a separate department after soon potential benefits AR / VR apps for commercial apps became evident. Engaging content was possible in terms of both costs and timeline. Invisible Toys focuses on how to produce immersive, world-class AR and VR experiences for toys, games, education, publishers, marketing—everyone. As a specialized team within a general development company, it can also count on company’s other departments adding quickly missing expertise onto a project.
Enjoy the coolest doors, windows, and façades in a Virtual Reality app that Invisible Toys team helped design and develop for biennial trade show Fensterbau Frontale. Apart from playing escape rooms, you can improve your skills in virtual Fruit Ninja and rescue a kitten in a high construction building.Case study
This is how a mobile AR app helps demonstrate a set of interactive assembly instructions. An AR app shows, step-by-step, how to assemble a structure. Users can see how the structure should look from every angle and compare it with what they have built.View work
An example of an AR catalog demonstrating to users how items would look in real life. The app makes it possible to show the real size of an item, rotate and zoom it, change colors or shape to help users decide upon a purchase.View work
A demo video of an AR game where users can construct a model and play with it. Users can change the sequence of elements, build new structures, play with different elements, and start anew any time they want to try a different construction.View work